This Privacy Policy explains how SendFlowers.Florist / The Floral Exchange (“we”, “our”, or “the Platform”) collects, uses, shares and protects your information when you use our platform to send flowers or to participate as a florist. Your privacy is our priority.
- We collect information you provide and information generated through your use of the Platform:
- Account details: name, email, phone number and, for florists, business and payout details.
- Order details: recipient name, delivery address, occasion, budget and gift messages.
- Payment information: processed securely by Stripe. We do not store your card details.
- Messages & media: any video messages, photos or notes you submit with an order.
- Device & usage data: basic technical information used to operate and improve the service.
- Consent records: the exact wording you accepted, which documents it covered, the time, and the IP address and browser reported by your device when you accepted. This is what lets us show what was agreed, and when.
- We collect information you provide and information generated through your use of the Platform:
- To route your order to nearby independent florists and fulfil it.
- To process payments and payouts through Stripe.
- To provide customer support and communicate about your order.
- To maintain security, prevent fraud and protect the integrity of the exchange.
- To improve the Platform and comply with our legal obligations.
- We share information only as needed to operate the Platform:
- With the fulfilling florist: the order and delivery details required to complete your request.
- With Stripe: to securely process payments and payouts.
- With service providers: who help us operate the Platform under appropriate safeguards.
- For legal reasons: where required by law or to protect rights, safety and platform security.
We do not sell your personal information.
- We share information only as needed to operate the Platform:
When you submit a video message, photo or note, you grant us a limited license to transmit that content to the fulfilling florist for the sole purpose of completing your order. Please do not include sensitive or confidential information in your messages.
We retain order, account and consent records for as long as necessary to provide the service, meet legal and accounting obligations, resolve disputes and enforce our agreements. Acceptance and legal-consent logs are retained as part of our compliance records.
We use reasonable technical and organizational measures to protect your information. Payment infrastructure is managed by Stripe, which is PCI compliant; we do not store sensitive card data. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Depending on your location, you may have rights to access, correct, delete or restrict the use of your personal information, and to withdraw consent. To exercise these rights, contact us using the details below. Nothing in this policy limits non-excludable statutory rights, including under applicable consumer-protection and data-protection laws.
We use essential cookies and similar technologies to operate the Platform, remember your preferences and understand how the service is used. You can control cookies through your browser settings, though some features may not function without them.
We may update this Privacy Policy from time to time. Material changes will be reflected by the “Last updated” date above.
Questions about your privacy or this policy? Contact us at privacy@sendflowers.florist.